Web design and development articles, turorials and general ramblings

Purchase the finest ethical cashmere from outer mongolia on the new CocoonU website

Autor Jessica Intune | 17.12.2008 | Category events, marketing, web design, women in business

Intune Media are pleased to showcase our latest website www.cocoonu.com

We recommend a visit to this unique website for purchase of the finest ethical cashmere from outer mongolia for your loved ones. CocoonU source from nomadic herders who inhabit the Steppes of Outer Mongolia - a far cry from mass produced items from China. The love affair starts with the first touch.


Like all luxury goods, public and industry perceptions often assume that all is equal and that the best is the best. Cashmere is cashmere surely? Well only in the same way that wine is wine!

To ensure that your cashmere items are the absolute finest, there can only be one source - Outer Mongolia and CocoonU in particular.

CocoonU combines classic design with only the best raw materials and an ethical trading model. All of our products are made from 100% pure cashmere from Outer Mongolia. The severe winters in Outer Mongolia results in Cashmere fibres that are thinner and longer than that from other sources with fewer indents along the length of the fibre - this makes for super soft yet resilient yarns and the unmistakable ‘soapy’ feel. Cheaper cashmere often feels very soft due to the numerous machanical processes it has been through but it will not have the lifespan of finest cashmere such as ours.

The Cashmere goats which supply the raw material for CocoonU products are raised organically using centuries old nomadic herding methods and are combed rather than shorn. We don’t mix inferior hair and yarn with our cashmere and refuse to compromise on quality.


“Having spent most of my life working abroad and travelling I experienced a wealth of cultures, beliefs and personalities. My experiences made me realise that to buy the best product once and gain a lifetime of use was an ethical and valuable approach to life.

The source of these products gives us all something to think about - the self-reliant and family oriented way of life of nomadic herders leaves a light footprint on the planet whilst supplying outstanding raw materials for your cashmere.

Our human resources policies are exceptional and rival the HR systems used in Western Europe. Our staff are paid more than the minimum wage, have the right to join a union, go on strike, and enjoy freedoms unheard of across the border in China - where most cashmere is currently sourced. Even cashmere ‘Made in Scotland’ is often manufactured using yarn from China.

In bringing this luxurious yet eco-friendly range to you I hope that in the coming years you will find that you can’t go wrong with a CocoonU purchase.” Vanessa Streeton, CocoonU Founder


Not only do CocoonU produce our own range of finest quality cashmere, but we can produce bespoke items for fashion labels, corporate clients and even individuals.

We can incorporate subtle design cues from your existing products and brands, even including basic images within the pattern. We use knits with high quality yarn in any colour and combinations of gauges for products ranging from scarves, shawls, socks, gloves, pullovers, travel sets, cardigans, jackets and blankets.

Whatever products you wish to give as a corportate gift, CocoonU can make them from an eco-friendly and ethically sourced exceptional material. To date we have been working closely with global luxury brands in sectors as diverse as yachting, fashion, professional sport, interiors, motoring and executive aviation.

For more information contact vanessa - enquiries@cocoonu.com or visit www.cocoonu.com to shop online

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site launch!

Autor Jessica Intune | 12.10.2008 | Category Search Engine Marketing, marketing, web design

Ok, so you’re happy with the design, we’ve got your content in there, it’s been fully tested, so what are you waiting for ? :-) Last minute nerves when it comes to launching a website are common.

Is it the best it can be? what will people think of it? what will i do once it’s launched?

Successfully launching a new website is an art form. By breaking the process down into a series of small steps we’ll it into more of a science and make your chances of success much higher.

Intune Media will put your mind at ease. We’ll make launching your new website fun, motivating and financially rewarding.

In the first few weeks we’ll help you understand, the key is in driving a huge amount of traffic to your new site. A ‘viral’ launch. Traffic has to come from getting links from popular news sites, blogs or perhaps social sites. This is the only way your launch will be a success.

Our aims when launching your new website:

1. Get as many links as possible
2. Get as many visitors as possible
3. Get as many subscribers to a blog or news feed as possible for those important future campaigns

Simple, but effective. It is very important to take advantage of your initial storm of publicity to build some foundations for future success. The links you build from your launch will help your search engine rankings. The subscribers you build in your first few months are the people who will help grow your brand for the years to come.

With millions of sites being launched every year people shouldn’t expect to get traffic without doing some work on their marketing. A wise business would budget accordingly for marketing their site in the first month to stand the best chance of generating a substantial return on investment.

you would think…

A wise business would make sure their product is valuable to consumers, or people will visit, leave and be uninclined to return. There’s not alot we can do about that one tho, that’s up to you ;-)

new site launch! HS2 database marketing make it happen online

Autor Jessica Intune | 11.08.2008 | Category marketing, web design

Intune Media are delighted to announce the launch of the new HS2 website.  HS2 is a database marketing agency based in Harrogate, North Yorkshire.

“ Direct Marketing is more relevant for businesses today than it has ever been. Increasing numbers of companies recognise the benefits of developing and managing relationships with their customers. They see the rewards of this very targeted and measurable form of marketing activity. ”

In fact in a world where a good online presence is essential to survive, it is those companies who learn to manage the customer relationship effectively across all media that really excel.

Nick Silcocks, HS2

Here at Intune, we couldn’t agree more. If you want to improve your online presence, drop us an enquiry for a free consulation contact@intune-media.co.uk

is your company keeping pace with online marketing?

Autor Jessica Intune | 11.08.2008 | Category Search Engine Marketing, marketing, web 3.0, web design

It really isn’t enough to have a good looking website any more, if your customers can’t find you in the first place….Did you know that search engine marketing is changing. Do you have a strong web partner to keep you on the cutting edge and above your competitors?

We are members of the White Rose BNI and every week we see businesses waking up to the new challenges of marketing themselves online; the old methods of meta tags, hidden text and on-site optimisation are making way for blog marketing, social media and online PR. Search engines are now crawling Flash sites so web developers have to up their game. And so they should. If we promise the best for our clients, it’s up to us to deliver on time, on budget and with visible results.

If you are a clued up business owner, contact Intune Media for a free no obligation website reveiw. We expect you’ll be asking for social media optimisation as standard and some form of social networking element in your new site. As Google continues its move away from a link based algorithm to a social based algorithm, traditional companies websites will start to get left behind unless they have a strong web partner. We’d love to work with you.

We’ll make sure your company’s web strategy is up to date with a plan of action for 2009, integrating search engine optimisation, Pay Per Click campaigns, social media, universal search, linkbait and viral marketing. You’ll quickly understand how powerful an arm your website can truly be to your long term business goals, or i’ll eat my hat!

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