Archive for the ‘Emarketing’ Category

Small companies recognising huge impact of online content

Thursday, March 18th, 2010

Small companies are investing 40% of their total marketing budgets on website content, blogs, social media, video, e-newsletters and webinars, according to a new survey conducted by Junta42.

It’s not something that surprises us - and it shouldn’t really surprise you, so rife is the talk of blogging, social media and so forth - but it’s nice to see in writing, as it were.

What it says to us, and really it’s as plain on the nose on Gérard Depardieu’s face, is that, day-by-day, people in the commercial world are recognising that ordinary consumers value online content. In fact, they expect it. And it had better be good.

The great thing is, though, that small businesses with far less in the way of marketing and advertising cash than blue chips can level the playing field with online marketing. If small companies have the desire to create quality content, their online impact can be equal to that of larger businesses and competition.

So… the questions you have to ask yourself as someone running a small business and not enough time in the day are 1. Do I, or does someone within my small and very busy team, really have time to be creating arresting online content such as blogs, news stories and Twitter posts? 2.  Does the talent to create excellent content actually exist in-house? 3. Is there someone out there with a real understanding of my business that can create this content for my business at an affordable price?

We at Intune can’t necessarily answer the first 2 questions for you (though we can take an educated guess in response to each and answer 1. Probably not 2. Maybe, but haven’t you or the person you’ve identified got enough to do already?), but we can definitely answer number 3: Intune’s team not only consists of web developers, designers and sales professionals, but also of social media experts and copywriters that specialise in creating fantastic online content for companies whose future success they really care about - and they do it for a price that won’t make your toes curl.

So, if you want to make the most of the marketing and PR opportunities that exist online, give Intune a call on 01423 864 987 and ask to speak to Rory ffoulkes today, or email him at rory@intune-media.co.uk

Our Jess becomes a fully accredited Business Link trainer!

Wednesday, March 17th, 2010

It’s the news we’ve been all been waiting for here at Intune: co-owner Jessica Kemp has been granted the status of fully accredited Business Link trainer, meaning audiences of business people across Yorkshire and the rest of the UK will be able to hear her talk passionately about her very favourite subject - that is, how businesses large and small can go about getting the very best out of the internet.

The first event Jess will be holding is called ‘Stay in tune with… Intune Media!’ and will be taking place at Park Inn, York on Tuesday 15th June, from 6.30pm - 9.30pm. You should attend. Really you should. Why? Well…

1. Er, it’s free

2. Jess isn’t your ordinary presenter: don’t let all that effervescence and eccentricity fool you: she’s sharp as needle, has her finger right on the pulse of everything to do with online marketing and is also a highly experienced lecturer, having lectured at Newcastle Uni

3. She’s got the interests of your business at heart: she’ll be explaining the importance of a keen eye for cost-effective marketing opportunities and demonstrating  why it’s so vital that companies of all sizes (from each and every sector) explore new and emerging marketing techniques and tools

4. Online marketing is well and truly here, and here to stay, so it therefore pays to be aware of which emerging technologies and channels can take you to the next level, for the least amount of spend and in the shortest possible time. Jess is in ‘the know’. Ridiculously so

5. The event is designed to inspire those looking to set up or further develop a business who want to know the most effective online and social media solutions that not only attract more customers, but that will also support a growing business through an upturn in the economy. That’s YOU

6. Jess isn’t one of those presenters that skips over important details just so that she can get to the end of presentation and jump in her car. The girl/woman/lass/non-gender-specific person loves questions and will answer them to their fullest

7. England haven’t got a World Cup match on 15th June, and the cakewalk that Brazil have against North Korea that night really won’t be worth watching

8. Like everyone at Intune, Jess wants to help you make money online

There’s a already a great buzz surrounding Jess’s debut Business Link event and, ongoing, the talks she gives are likely to be some of the most popular in the Business Link event calendar, so get yourself booked in at www.businesslinkyorkshire.co.uk or on 08456 048 048 - you won’t regret it!

Free tools for measuring online marketing effectiveness

Tuesday, June 2nd, 2009

Whever we come across a good tool, i make it my mission to post some info and links for your convenience. Here’s a good post from @dharmesh regarding measuring your twitter success.

How Does Twitter Grader Calculate Twitter Rankings? i.e When you tweet, what kind of an impact does it have?

If one were to look at data for a given user available in twitter, what kinds of things would one look at to determine whether that user had power, reach and authority? Also, when looking at these various factors, it’s helpful to think about each of these in the “all other things being equal, what’s better” context. Otherwise, it’s easy to get caught up into non-productive arguments on why a certain factor is or isn’t important, because there are so many cases that “prove” that it doesn’t matter. Let me explain. One of the factors that goes into measuring your Twitter Grade is the number of followers you have. Many of you will argue that the number of followers is completely irrelevant because it’s so easy to game. There are automated tools to do nothing but acquire followers by following a bunch of people. That’s true. It is easy to spike up your follower count. However, I would counter with this: If we were looking at two different twitter users, all other things being equal (and I do mean all other things), the one with more followers is likely more powerful and deserves a higher twitter grade. Of course, all other things are usually not equal and that’s why the Twitter Grade is interesting.

So, let’s go into the factors. Note: These are NOT in order of priority or weight (and they’re not all weighted equally — not by a long shot).

Algorithm Factors

1. Number of Followers: More followers leads to a higher Twitter Grade (all other things being equal). Yes, I agree that it’s easy to game this number, but we are looking at measuring reach and I did say all other things being equal.

2. Power of Followers: If you have people with a high Twitter Grade following you, it counts more than those with a low Twitter Grade following you. It’s a bit recursive, and we don’t get carried away with it, but it helps.

2. Updates: More updates generally leads to a higher grade — within reason. This does not mean you should be tweeting like a manic squirrel cranked up on caffeine and sugar. It won’t help either your Twitter Grade or your overall happiness in life.

3. Update Recency: Users that are more current (i.e. time elapsed since last tweet is low) generally get higher grades.

4. Follower/Following Ratio: The higher the ratio, the better. However, the weight of this particular factor decreases as the user accrues points for other factors (so, once a user gets to a high level of followers or a high level of engagement, the Follower/Following ratio counts less).

5. Engagement: The more a given user’s tweets are being retweeted, the more times the user is being referenced or cited, the higher the twitter grade. Further, the value of the engagement is higher based on who is being engaged. If a user with a very high Twitter Grade retweets, it counts more than if a spammy account with a very low grade retweets.

The Grade Calculation: So, those are the factors that go into the calculation of a score. This score is then used to compare a user against all other users that also have a score. The grade is calculated as the approximate percentage of other users that have an equal or lower score. So, a Twitter Grade of 80 means that about 80% of the other users got a lower score. At the time this article is being written, over 2.1 million users have been graded.

The Ranking: The absolute ranking is exactly what it sounds like. Based on all other users scored, what’s your “position” in that list. A ranking of 5,000 means that only 4,999 other people had a higher score than you (at that point in time).

Elite List: The elite list is simply an ordered list of the top users (based on ranking) at a given point in time. This list is updated several times a day. We also maintain lists of the top ranking users based on a narrower set of users (like those in a specific geography, those that match a specific keyword, etc.).

You might like to check out Grader.com for further info. A family of tools that helps measure all that matters in inbound marketing. Learn more about some of their tools and how they work on the Grader.com blog.
  • Website.Grader.com Free SEO tool that measures the marketing effectiveness of a website. Website Grader has graded over 1,000,000 sites and won numerous awards.
  • PressRelease.Grader.com Evaluates your press release and provides a marketing effectiveness score. Helps you get the most of your investment in press releases by ensuring that you optimize for both humans and search engines.
  • Twitter.Grader.com Twitter is all the rage with tens of thousands of new users joining every day. Twitter Grader is probably the most popular online tool for measuring the power, authority and reach of a Twitter user. How do you stack up on Twitter?
  • Facebook.Grader.com Did you know that there are over 200 million active users on Facebook? Or, that thousands of businesses are setting up Facebook pages to help reach their potential customers? Facebook Grader helps you measure the power and reach of your Facebook user account or business page.
  • Gobbledygook.Grader.com Check your content for use of gobbledygook words
  • Personality.Grader.com Evaluates your personality. All you need to do is specify your first and last name. Personality grader will then analyze your personality and give you a customized report.

When you’re done browsing, give us a call so we can help you formulate and action your business’ digital strategy into the next decade and beyond. You can also follow intunemedia on twitter, if you are so inclined ;-)

new intune media site launched

Tuesday, May 12th, 2009

We’ve just launched the new site, hope you like it. We plan to put in lots of hard work over the next few months to add to the blog, including articles on web development, marketing, web design, social media and maybe even one or 2 exciting new site launches.

Our strategy is to build intune into a fast-growing multi-platform full service agency by seeking out new developing markets and creating new business models based on eye-catching design, high quality content and cutting edge development.

Like what you see? Interested in a strategic relationship with intune, feel free to contact us and we’d be happy to discuss your proposals.

discover, design, develop, debug….deploy! your website in 5 easy steps

Sunday, October 12th, 2008

Ok, so you’re happy with the design, we’ve got your content in there, it’s been fully tested, so what are you waiting for ? Last minute nerves when it comes to launching a website are common.

Is it the best it can be? what will people think of it? what will i do once it’s launched?

Successfully launching a new website is an art form. By breaking the process down into a series of small steps we’ll it into more of a science and make your chances of success much higher.

Intune Media will put your mind at ease. We’ll make launching your new website fun, motivating and financially rewarding.

In the first few weeks we’ll help you understand, the key is in driving a huge amount of traffic to your new site. A ‘viral’ launch. Traffic has to come from getting links from popular news sites, blogs or perhaps social sites. This is the only way your launch will be a success.

Our aims when launching your new website:

1. Get as many links as possible
2. Get as many visitors as possible
3. Get as many subscribers to a blog or news feed as possible for those important future campaigns

Simple, but effective. It is very important to take advantage of your initial storm of publicity to build some foundations for future success. The links you build from your launch will help your search engine rankings. The subscribers you build in your first few months are the people who will help grow your brand for the years to come.

With millions of sites being launched every year people shouldn’t expect to get traffic without doing some work on their marketing. A wise business would budget accordingly for marketing their site in the first month to stand the best chance of generating a substantial return on investment.

you would think…

A wise business would make sure their product is valuable to consumers, or people will visit, leave and be uninclined to return. There’s not alot we can do about that one tho, that’s up to you

looking for a web design company in Harrogate, Yorkshire?

Friday, October 10th, 2008

The Internet has profoundly transformed the way people learn about and shop for products. Ten years ago, companies reached their customers through trade shows, print advertising, and other traditional marketing methods. Today, buyers start their purchasing experience by looking on the Internet, in search engines, the blogosphere and social media sites. In order to remain competitive, businesses’ websites need to be found online by the people already searching for the products and services that you sell.

http://www.hubspot.com

Intune media strive to deliver a comprehensive and exceptional service – one based on senior management contact with clients, attention to detail, commitment, imagination, flair and dedication.

We have a depth of expertise and a breadth of experience few can match, providing the type of specialist advice and guidance only a smaller, niche organisation like us can offer.

We pride ourselves on being able to work with others and consider ourselves as a specialist extension of a wider professional team.

Intune media are eager and willing to provide you with a detailed website specification and very competitive cost estimate for any website design and development projects you may have.

If you need help and advice with raising your company’s presence online, please feel free to contact us - why not send us (in full confidence) your needs and we’ll get back to you within 24 hours.

We’ll try our very best to give you the most competitive quote based on your requirements, which we can even help you formulate.

Rest assured our cost estimates are complete, professional, transparent and accurate - and then we’ll deliver the service we promise - contact us at jessica@intune-media.co.uk or check out www.intune-media.co.uk for further details.


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