Intune Media intune media web design yorkshire | web design harrogate 2010-04-21T12:57:12Z WordPress http://www.intune-media.co.uk/feed/atom/ rory http://www.intune-media.co.uk <![CDATA[Great coverage for new Bah Humbugs website]]> http://www.intune-media.co.uk/?p=285 2010-04-21T12:57:12Z 2010-04-21T12:03:55Z Intune built and launched a brand new online sweetshop for Bah Humbugs an old fashioned sweet shop in the North Yorkshire market town of Masham selling nostalgic sweets from yesteryear, and the business and its fantastic new website have already received great coverage in the press, including the Yorkshire Post.

Opened in May 2004 by sweet-toothed local entrepreneur Lucy Scott-Paul, Bah Humbugs has already gained fame for appearing on Emmerdale and for its amazing portrait of Elvis made entirely from Jelly Belly Jelly Beans that stood in its shop window, causing quite a stir.

Bah Humbugs is now set to gain a worldwide profile with the launch of its brand new website and online store – meaning people cross the world can now buy bags or hampers of Cherry Lips, Midget Gems, Pontefract Cakes, Sherbet Pips, Kola Cubes, Coconut Mushrooms, Aniseed Balls, Torpedoes, Sweet Peanuts, Lemon Sherbets, Rhubarb & Custards, Black Bullets, Wine Gums, Whirly Pop Lollipops, Hum Bugs and myriad other types of retro and traditional sweets that they won’t be able to get from their local store (unless they happen to live in the Yorkshire Dales and can visit the Bah Humbugs store themselves!).

Visitors to the website will be able to register and buy sweets securely online in any quantity, find out about featured products, special offers and best sellers, and read the always lively and entertaining Bah Humbugs blog. Lucy and the Bah Humbugs team are also very active on Facebook and Twitter, so fans can keep up with them that way, too – and they’re worth keeping up with because they’re always coming up with fantastic, whacky ideas for Bah Humbugs. Bah Humbugs owner Lucy Scott-Paul says:

“The new site website is the bee’s knees when it comes to buying sweets online, with loads of areas for customer interaction. Not only will people be able to order their favourite sweets and hampers online but they can join in with all the Bah Humbugs banter as well! There aren’t any other sweet websites out there like this one and we’re delighted to be the ones at the forefront of online sweetshops.”

The new website has been built and designed by burgeoning digital agency Intune Media, based in Knaresborough. Jessica Kemp, a director at Intune Media, said of the Bah Humbugs project: “How could we not have been excited by a project like this? We loved the concept of Bah Humbugs straight away: the idea of selling sweets that bring back nostalgic memories of childhood for adults as well as introducing today’s kids to traditional and retro sweets that they might not have come across before.”

“It’s always lovely to make a trip to Masham to buy sweets from the store, but it’s fantastic that people from around the world can now buy bags and hampers of these wonderful sweets online at any time.”

www.bahhumbugs.com

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rory http://www.intune-media.co.uk <![CDATA[Small companies recognising huge impact of online content]]> http://www.intune-media.co.uk/?p=270 2010-03-18T11:54:40Z 2010-03-18T10:17:07Z Small companies are investing 40% of their total marketing budgets on website content, blogs, social media, video, e-newsletters and webinars, according to a new survey conducted by Junta42.

It’s not something that surprises us - and it shouldn’t really surprise you, so rife is the talk of blogging, social media and so forth - but it’s nice to see in writing, as it were.

What it says to us, and really it’s as plain on the nose on Gérard Depardieu’s face, is that, day-by-day, people in the commercial world are recognising that ordinary consumers value online content. In fact, they expect it. And it had better be good.

The great thing is, though, that small businesses with far less in the way of marketing and advertising cash than blue chips can level the playing field with online marketing. If small companies have the desire to create quality content, their online impact can be equal to that of larger businesses and competition.

So… the questions you have to ask yourself as someone running a small business and not enough time in the day are 1. Do I, or does someone within my small and very busy team, really have time to be creating arresting online content such as blogs, news stories and Twitter posts? 2.  Does the talent to create excellent content actually exist in-house? 3. Is there someone out there with a real understanding of my business that can create this content for my business at an affordable price?

We at Intune can’t necessarily answer the first 2 questions for you (though we can take an educated guess in response to each and answer 1. Probably not 2. Maybe, but haven’t you or the person you’ve identified got enough to do already?), but we can definitely answer number 3: Intune’s team not only consists of web developers, designers and sales professionals, but also of social media experts and copywriters that specialise in creating fantastic online content for companies whose future success they really care about - and they do it for a price that won’t make your toes curl.

So, if you want to make the most of the marketing and PR opportunities that exist online, give Intune a call on 01423 864 987 and ask to speak to Rory ffoulkes today, or email him at rory@intune-media.co.uk

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rory http://www.intune-media.co.uk <![CDATA[Our Jess becomes a fully accredited Business Link trainer!]]> http://www.intune-media.co.uk/?p=251 2010-03-17T15:16:21Z 2010-03-17T13:39:38Z It’s the news we’ve been all been waiting for here at Intune: co-owner Jessica Kemp has been granted the status of fully accredited Business Link trainer, meaning audiences of business people across Yorkshire and the rest of the UK will be able to hear her talk passionately about her very favourite subject - that is, how businesses large and small can go about getting the very best out of the internet.

The first event Jess will be holding is called ‘Stay in tune with… Intune Media!’ and will be taking place at Park Inn, York on Tuesday 15th June, from 6.30pm - 9.30pm. You should attend. Really you should. Why? Well…

1. Er, it’s free

2. Jess isn’t your ordinary presenter: don’t let all that effervescence and eccentricity fool you: she’s sharp as needle, has her finger right on the pulse of everything to do with online marketing and is also a highly experienced lecturer, having lectured at Newcastle Uni

3. She’s got the interests of your business at heart: she’ll be explaining the importance of a keen eye for cost-effective marketing opportunities and demonstrating  why it’s so vital that companies of all sizes (from each and every sector) explore new and emerging marketing techniques and tools

4. Online marketing is well and truly here, and here to stay, so it therefore pays to be aware of which emerging technologies and channels can take you to the next level, for the least amount of spend and in the shortest possible time. Jess is in ‘the know’. Ridiculously so

5. The event is designed to inspire those looking to set up or further develop a business who want to know the most effective online and social media solutions that not only attract more customers, but that will also support a growing business through an upturn in the economy. That’s YOU

6. Jess isn’t one of those presenters that skips over important details just so that she can get to the end of presentation and jump in her car. The girl/woman/lass/non-gender-specific person loves questions and will answer them to their fullest

7. England haven’t got a World Cup match on 15th June, and the cakewalk that Brazil have against North Korea that night really won’t be worth watching

8. Like everyone at Intune, Jess wants to help you make money online

There’s a already a great buzz surrounding Jess’s debut Business Link event and, ongoing, the talks she gives are likely to be some of the most popular in the Business Link event calendar, so get yourself booked in at www.businesslinkyorkshire.co.uk or on 08456 048 048 - you won’t regret it!

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admin <![CDATA[Social Media and Online Reputation Management. Are you managing the spread?]]> http://www.intune-media.co.uk/?p=220 2010-02-09T11:58:11Z 2009-12-28T09:13:40Z Traditional PR is a still a useful method of communicating business story ideas to journalists. I’ve seen online PR truly come of age in 2009.

Business owners, marketing managers and individuals tasked with creating, communicating, managing and distributing company messages, news and offers, will increasingly become concerned with online reputation management in 2010, or so says the BBC in its broadcast this morning. The story did not go into great depth as to methods of how you can regularly manage your reputation online, apart from telling people they can ‘un-tagg’ themselves from Facebook images… but threw the anecdote out there to provoke thought, reaction and bloggers, just tucking into coffee and toast.

The story struck me as relevant to what I do day in day out. Sure, we like to build websites at intune, but we like to do so much more.

Since we seem to be running a web design, web development, search engine optimisation and online PR company, I’ve been advising clients for some time as to how to look their best online. How to take what is successful offline and transform it into an online identity, positive marketing and sales instigating conduit. Whether they have an existing website or a new online proposition; the internet, an environment which is a public and often permanent record of company and individuals is difficult to manage, but shouldn’t be overlooked when consumers, clients and business partners increasingly refer to reviews and testimonials on a myriad of article distribution, business and social networking sites before making informed choices.

People like to deal with people they like, companies they trust and purchase products and services that will bring value. That has never changed. What is noticeable however is the blurred boundary between entry and exit points of consumer research. TV commercials mention websites and websites reference offline publications. A user’s journey to the purchase can be provoked by any number of decisions in a multichannel advertising society.

The targeted keywords we counsel a new intune client on regarding searching engine marketing, are also important when considering managing communication with the media.

There is no longer much you can do to stop the viral spread of stories, negative or otherwise online. Gone are the days where stories can be pulled. There are sites, methods and tools online where we can regularly check to some degree where we are ‘tagged’ or reviewed, the keyword phrases associated with the review and either ‘un-tagg’ ourselves or write counter statements to set records straight.

Search engine optimisation companies are often focused on ‘back-linking’ to raise a website profile at the expense of making a business owner aware of other avenues to increased positive online exposure and sales. SEO companies are too often constrained with the mammoth task of carving out, managing and enhancing an identity online when competing on price. There is no reason however why a company cannot be made aware at least briefly in business break out session ‘in-house’ of online communication management, the benefits, the pitfalls and new online tools as they emerge. We can at least suggest putting some time aside as part of our SEO service level agreements?

When we receive a new client, as part of a needs analysis we assess all aspects of their online offering. It seems the best way to offer value added advice, training, web support and online business development.

We think it important to inform business owners on the nature and trends of the current ‘participatory web’ in their market and how their customers are creating, consuming, re-purposing and sharing information on preferred suppliers in their business area. In doing so we can illustrate that the online market is no longer about having control over your message or brand and increasingly about the importance of participating in the dialogue. Not fully understanding social media communities can result in brand damage rather than audience engagement. By providing in-house understanding we provide the business with the means by which to recognise their position and make an informed decision on their commitment to their online business development.

Experience leads us to believe there is no substitute for human contact whether it’s in person or via telephone and in the end technology only facilitates the unique selling points of a business or business owner in SME’s. Pr is about persuasion, but consumers are creatures of habit who appreciate transparency and honesty. We have never been in a better position with the online tools at hand to communicate with our audiences and with a pro active marketing and communications plan for the year we can set realistic, deliverable and measurable expectations, providing investment in the long-term viability of your business online.

Do you have a company voice online? Do you know what people are saying about your company, products and services online? Do you know how to manage your company’s online reputation in 2010? Would you like to learn? Give us a call and we’d be happy to assess, support and help you develop your business online.

We’re a great believer in transferable skills and provide online leadership and management training as well as all of the support you would expect from a full service web agency, so that you and your company can be in the very best position to grow in 2010.

About Intune

First there was traditional marketing and for a while it ruled, then came along digital marketing and it disrupted everything and got all the attention and now a powerful new marketing is emerging from the integration of online and offline channels, technologies and disciplines. Cutting edge development, insight, strategy and innovation are at the heart of intune, ushering in a new level of business performance from their base at GSPK Knaresborough Technology Park. Intune help their clients seize the high ground, position themselves within a multichannel era and generate significant new business with integrated solutions. Additional bespoke training and mentoring is provided alongside web design, development, marketing and hosting support to help clients take the lead in their field, analyse, optimise, socialise, engage and capitalise on their markets.

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michelle http://www.intune-media.co.uk <![CDATA[Is your website bringing you business? Well it should be!]]> http://www.intune-media.co.uk/?p=213 2009-10-21T09:44:31Z 2009-10-21T09:40:54Z According to Netcraft in November 2008 the total number of websites on the internet exceeded 182 million; However 88% of websites have no discernable traffic and only 10% of sites actually feature on search engines. What a complete waste of time, money and effort that was creating all those sites for no one to look at!

Do you know how much traffic comes through your site? Do you even know that you can check? The opportunity that the a well focused, well designed website presents to your business is phenomenal!

The good news is that it doesn’t have to cost hundreds of thousands of pounds either.

Of course you can get a template website produced for a thousand pounds, but does it reflect the calibre of your staff and the quality of your product or service? Does it put you ahead of your competition? Does it attract the right type of client for you? We have all had clients that we don’t want or need! In the sea of web design companies how can you sift through to ensure your web company is working for you?

Well you need to be asking them what they are doing for your business. Are they considering how your site can generate you new business? Do they even know what you do? Are they keeping a watchful eye on your competition to ensure you are not left behind? Are they regularly assessing your keywords and ensuring that you have a good page rank in Google? Are they constantly looking for ways in which you can drive new traffic to your site? Are they making sense of all the social media marketing business sites that are often free marketing tools to bring you new business? Can they teach you how to blog? Are they working with you to ensure you have an effective marketing calendar and a rock solid sales strategy going forward?

Is your website working as an extension of your sales team or actually being detrimental to your business? Does your web company care about your business? Does your web company thrive on your success as a business because your success is there success?

If they can’t answer these questions then why not give us a call and take part in our business surgery? We can offer you real business solutions that deliver results. It can take time but we set real time objectives for bringing business through short, medium and long term strategies…. Softly, softly catch a monkey!

Can you really afford for your web company not to be on top of their game?

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admin <![CDATA[Live in York? Check out the new Sweeney Dog Pet Services website]]> http://www.intune-media.co.uk/?p=200 2009-07-24T16:12:27Z 2009-07-14T10:56:40Z Intune Media are pleased to announce the new Sweeney Dog Pet Services York website has just gone live, providing a great user experience and one stop shop for all pet care needs in the York area, making you and your pets lives a whole lot more enjoyable.

The Background
Sweeney Dog Pet Services successfully launched in Yorkshire in 2008. It’s not difficult to see why they have an increasingly large and satisfied customer base.

“It’s a great alternative to using boarding kennels and catteries - and it’s right here in York!”

“Sweeney Dog can walk your dogs when you are away. Your dogs will love it and it means you don’t have the expense of putting them into kennels!”

Bernard Flynn came to Intune Media for advice about the Sweeney Dog Pet Services website, as he realized customers are increasingly looking online for products, services and reviews.

The Challenge
To provide a search engine friendly, easy to use website that allowed existing and potential customers to make an informed decision about their pet needs, ultimately to drive online enquiries and bookings.

The Solution
As part of the initial design process, we created a user journey specification. We sat down with the client to define the various types of customers that could potentially visit the website and the different tasks they might wish to complete.

These included finding out about dog walking, pet grooming, pet taxi, dog care, cat care, key holding services, nutritional advice and food and micro chipping services.

The website design was created, ensuring that all expected customer needs were fulfilled. Defining the user journey at the beginning of the project allows the website to be evaluated at different points to ensure the goals are still being met. This then forms the basis for the end-user testing scenarios.

The website itself is based on a wordpress content management system (CMS) allowing updates to the website to be made quickly and easily, with the added benefit of a business blog for company news, tip of the day and product reviews.

One of the most important tasks is to drive users to the contact details. A call-to-action has been placed on all pages of the site so no matter what the customer entry point, they can find this information easily.

The Results
The website was launched on time and within budget. The result is a clean, easy to use site that allows customers to view all of the services offered, signup to follow Sweeney Dog Pet Services on various social profiles and all important customer service functions to be carried out easily and efficiently.

The website is undergoing constant optimisation to ensure maximum visibility in the highly competitive world of dog walking, pet grooming, pet taxi, and dog care, and continues to grow in popularity.

Question and Answer session with Bernard from Sweeney Dog:

  • How much does it cost for a walk?
    The minimum 30 minute walk costs from just £6.50.
  • How long is the walk?
    Walks are tailor-made to suit you and your dog.
  • Where are you based?
    We are based in Haxby and Skelton.
  • Where do you walk my dog?
    Dogs are walked in a suitable location around the York area.
  • How do you collect the dog?
    We offer a FREE first meeting where we come to your house and meet you and your dog. We will collect a copy of your key at this point. Please use this visit to let us know about any specific services.
  • What areas do Sweeney Dog cover?
    We cover the all areas in and around York Please call for further information for outside the York area eg Sheriff Hutton Easingwold Rufforth etc.
  • What is Pet Feeding?
    Sweeney Dog Pet Feeding provides dedicated visits to your home, to look after your pet while you are away from home.
  • What is Pet Taxi?
    Our vehicles comply with UK standards for animal welfare and we are fully licenced to transport animals in safety to vets, relatives or airports. Please ask about our pet passport service.
  • What are your terms and conditions?
    Please click here for our terms and conditions before booking our services.
  • Are you police-checked?
    Yes! All dog walkers are police-checked if they are to visit your home.
  • What do you do with my key?
    Either Sweeney Dog can retain your house keys on file or you can have them returned, simply arrange with us when you arrive home. We take your security seriously. Keys are held in a secure locked box and are coded. Addresses and phone numbers are never attached to keys and the codes are kept separately. If you choose to leave your keys on file with us, we can be just a telephone call away in emergency situations, if you lose your keys, have them stolen or lock yourself out. If you are delayed getting home with heavy traffic or be unexpectedly called away on business, we can help you out by walking your dog.
  • How much is a house visit?
    A house visit to check on your pets while you are away is from £6.50.

Intune Media are experienced in providing websites that drive profit to business’. If you want more of the right kind of business, contact us and we’ll be happy to provide you with a free consultation on your website’s  design, development, optimisation and online business development opportunities.

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admin <![CDATA[1-2-1 Intune Search Engine Marketing Training for your Ecommerce Website]]> http://www.intune-media.co.uk/?p=131 2009-07-24T16:14:40Z 2009-06-28T11:25:36Z I’ve recently been discussing the subject of online business optimisation to improve profits with a good friend Brian Allmey. Brian helps businesses, aspiring entrepreneurs and ambitious managers to develop their business and themselves. On the subject of ecommerce, Brian suggested business owners ask themselves the following questions:

Is your webstore empty, or are people queueing to get in?

Do you have a market stall, or a heaving high street store?

Does everyone cheer when you make a sale, or are your ears drowned by ringing tills all day?

We both know what the correct answer should be to ensure your long term profitability. In the current economic climate your website should be a huge supportive arm to your long term business goals, reaching out, grabbing people’s attention and encouraging the measurable growth of your business.

Understanding the basics of search engine marketing can benefit every small business owner. When done correctly, search engine optimisation can be the most cost effective and most time efficient way to drive traffic and customers to your website; encouraging visitor interaction, contact and ultimately sales.

When you know the ways to get onto the front page of Google, you’ll be amazed at the difference it can make to your business. There are things that you can do straight away to help Google find you and index your content.

What you will learn with Intune Search Engine Marketing Training:

1. What Google is looking for
2. How you can optimise your own website
3. Terminology and acronyms
4. Truth and fiction
5. How you can drive traffic to your website
6. How you can get and retain Google’s attention
7. Tools you can start using immediately
8. Measuring your website’s results

Why you should take Intune Search Engine Marketing Training:

1. If your website is not on the first page of Google you have very little chance of being found
2. SEO is the cheapest way to market your business
3. SEO is within your ability
4. You can start getting results straight away
5. You will know what to write for your website
6. You will get a taste of how to use social media to your advantage

Intune Media are advocates of transferable skills, a registered learning provider and offer a 1-2-1 introductory training courses to help you understand what you can and can’t do yourself, where you should be focusing your attention to get the best results for your business and how to get your website noticed now and in the future. 90% of people in the UK use Google to find what they are looking for; enquire about our training to make sure that they can find your business. Increase your knowledge, increase your exposure and increase your profits. Contact jessica@intune-media.co.uk for a no-obligation online business health check.

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admin <![CDATA[it’s not what you’ve got, it’s how you use it…some recent observations on digital marketing]]> http://www.intune-media.co.uk/?p=189 2009-06-23T02:19:06Z 2009-06-23T02:19:06Z How agile is your marketing? How fast can you respond to online trends and drive your business forward whilst sustaining your market share, developing new revenue streams and improving your long term profit? Yes, there’s a bar up there and the serious strategists amongst us are setting it wayyyyy up high, but there’s a good reason. There’s a lot at stake here.
In the current climate and an increasingly competitive online environment, there is little time for weighty approval processes and the sign off of every piece of external communication before it goes live. Competitors are dangerously agile and it’s a no brainer that the web rewards people who are nimble and adaptable.
Technology is changing consumer behaviours and the perception of value. Whilst this is the main driving force behind creating new technology and opportunities (which we’re all for by the way), we are witnessing products and services increasingly lacking tangible value, whereby they are a commodity that simply competes on price alone. When a business model is commoditized, it is forced to sell on quantity to scale the business. We’ve never been fearful of competition, but while competitiveness is good for most industries, excessive competition or lack of competition is resulting in business’ having to change their model at short notice.
A good web proposition doesn’t stay under wraps for long and there are opportunities, short lived as they are, for business owners to interact with potential clients with compelling communications if they can only realise, partner with the right people (hint hint) and act.

With social media topping the most popular digital marketing tactics of 2009, there are many challenges and opportunities for business owners. As well as understanding the tools themselves, one of the largest challenges and opportunities is the idea of being agile, a quality that defines brands and individuals who have leveraged the web to become industry leaders.

Intune Media utilise agile web development and marketing techniques. Let us guide you, inform you, teach you, to harness your strengths online so you’re not pipped past the post by the competition. Contact Jessica@intune-media.co.uk for a free no obligation consultation.

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admin <![CDATA[collecting, highlighting, and distributing the online global conversation]]> http://www.intune-media.co.uk/?p=167 2009-06-17T17:39:51Z 2009-06-17T17:25:17Z Technorati was founded to help bloggers to succeed by collecting, highlighting, and distributing the online global conversation. As the leading blog search engine and most comprehensive source of information on the blogosphere, Technorati index more than 1.5 million new blog posts in real time and introduce millions of readers to blog and social media content.

Technorati extends the service and value by matching bloggers and social media creators with marketers who want to join the conversation.

Intune Media Technorati Profile

Add to Technorati Favorites

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admin <![CDATA[Do you need a simple to use, easy to manage website?]]> http://www.intune-media.co.uk/?p=139 2009-06-13T20:49:32Z 2009-06-13T20:49:32Z Intune Media focus on providing cost effective business solutions in an increasingly competitive online market. We realise WordPress can be used for more than just blogging. By separating the ‘content and data’ from the ‘layout and style we can create unique themes that look like websites, with the powerful search engine ranking capability of a blog.

In a few words, WordPress is a handy CMS, that is easy to use (we can vouch for this having tried many other systems and even built bespoke solutions for clients) and once the system is setup, you can easily create, read, update and delete pages within your intune website.

It’s a great tool for helping with Search Engine Optimisation, which can otherwise be costly and time consuming. Search engines index blogs faster than general static websites and it’s a great way to get above the competition to that no.1 spot in Google’s first page for your keywords. Search engines understand that blog-sites are a gold mine of information and will commonly have their content updated more regularly.

Understanding these principles, we can leverage all that systems like WordPress have to offer when we build your site.

Carpe World Coaching International is an example of a wordpress powered site we recently launched that has been of huge success to the client; enabling them to hit the ground running with their marketing campaigns supported by a professional, search engine friendly, visually evocative and easy to use website.

Let us help you with a website that will benefit your business, amplify your business exposure, generate more business enquiries and increase your business profits. Contact us for a no-obligation consultation.

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