Posts Tagged ‘business coaching’

1-2-1 Intune Search Engine Marketing Training for your Ecommerce Website

Sunday, June 28th, 2009

I’ve recently been discussing the subject of online business optimisation to improve profits with a good friend Brian Allmey. Brian helps businesses, aspiring entrepreneurs and ambitious managers to develop their business and themselves. On the subject of ecommerce, Brian suggested business owners ask themselves the following questions:

Is your webstore empty, or are people queueing to get in?

Do you have a market stall, or a heaving high street store?

Does everyone cheer when you make a sale, or are your ears drowned by ringing tills all day?

We both know what the correct answer should be to ensure your long term profitability. In the current economic climate your website should be a huge supportive arm to your long term business goals, reaching out, grabbing people’s attention and encouraging the measurable growth of your business.

Understanding the basics of search engine marketing can benefit every small business owner. When done correctly, search engine optimisation can be the most cost effective and most time efficient way to drive traffic and customers to your website; encouraging visitor interaction, contact and ultimately sales.

When you know the ways to get onto the front page of Google, you’ll be amazed at the difference it can make to your business. There are things that you can do straight away to help Google find you and index your content.

What you will learn with Intune Search Engine Marketing Training:

1. What Google is looking for
2. How you can optimise your own website
3. Terminology and acronyms
4. Truth and fiction
5. How you can drive traffic to your website
6. How you can get and retain Google’s attention
7. Tools you can start using immediately
8. Measuring your website’s results

Why you should take Intune Search Engine Marketing Training:

1. If your website is not on the first page of Google you have very little chance of being found
2. SEO is the cheapest way to market your business
3. SEO is within your ability
4. You can start getting results straight away
5. You will know what to write for your website
6. You will get a taste of how to use social media to your advantage

Intune Media are advocates of transferable skills, a registered learning provider and offer a 1-2-1 introductory training courses to help you understand what you can and can’t do yourself, where you should be focusing your attention to get the best results for your business and how to get your website noticed now and in the future. 90% of people in the UK use Google to find what they are looking for; enquire about our training to make sure that they can find your business. Increase your knowledge, increase your exposure and increase your profits. Contact jessica@intune-media.co.uk for a no-obligation online business health check.

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Posted in Ecommerce, Marketing, Search Engine Optimisation

launch of a ‘revolutionary’ social media analysis tool

Tuesday, June 9th, 2009

The web is a wash with articles about social media; what is it, where it is and how it can be leveraged as a business tool. With all and sunndry jumping on the band wagon, I get the impression it’s all getting abit confusing for general business owners….here’s something worth reading - a rather telling post from B2B Marketing news which hints at what will come to pass with social marketing. To Gandalf for you? well here’s the whole no nonsense article for your contemplation. When you’ve read it, give us a call and we’ll explain what it means for you and your business:

Autonomy Corporation has announced the launch of a ‘revolutionary’ social media analysis tool which will allow companies to listen to the most important online conversations.

The web content management firm claim the new software ‘Autonomy Interwoven’ uses an Intelligent Data Operating Layer (IDOL) to automatically listen to social media content and analyse the dialogue.

Its creators claim it will be the first such tool to understand human sentiment, enabling marketers to act instantly.

An Autonomy spokesperson explained how the system “provides proven clustering, pattern matching techniques, and probabilistic modelling that treats words as symbols of meaning rather than simple data points, yielding a more contextual set of data for marketers to act upon.”

“The Web Content Management solution also provides powerful capabilities for engaging customers in a dialogue and enables marketers to instantly act upon the meaning and insights gathered by IDOL, to deliver compelling, targeted offers.”

Autonomy suggest that traditional keyword spotting solutions fail to truly understand specific meanings in user-generated content, as language is often more conversational and rife with slang and emotional undertones.

The company has used the same meaning based computing technology that is used by the world’s largest corporations and government institutions to create the system.

“In the past few years marketers have struggled to keep pace with the radical shifts taking place in the buyer landscape,” says Anthony Bettencourt, CEO of Autonomy Interwoven. “Social networks which by nature are dynamic, unstructured forms of information do not fit neatly into traditional, database driven analytics systems.” [Cited from B2B Marketing]

What does this mean for you? regardless of whether you are a techy, a marketeer or a business owner, information like this is gold dust in understanding where the next opportunities are to be had for differentiating yourself within an increasingly complex and competitive online market. One of our many strengths at Intune is in understanding the web from a business solutions standpoint and in helping our clients understand and capitalise on new and emerging relevant technologies and ideas. Contact jessica@intune-media.co.uk for a no-obligatory business consultation.

Intune Media. The intelligent, business focused, dedicated and forward thinking web partner for your business needs now and in the future.

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Posted in Digital Strategy, Marketing, Search Engine Optimisation

site launch announcement. Carpe World Coaching International.

Thursday, March 26th, 2009

The Intune team is pleased to announce the launch of www.carpeworld.com. A new website dedicated to providing the most significant developments in business NLP.

Carpe Diem or seize the day, is about getting the very best from your business day in the most effective time-conscious way.

Possibly the most powerful coaching process ever devised, Carpe Diem is the culmination of over two decades of experience working with success-focused individuals in over twenty-two different countries.

We believe in always placing our client partners first and ensure that their experience with us is positive, purposeful and profitable.

Carpe World Coaching International offers a Signature Coaching Programme based on 7 and 16-minute telephone sessions with online support using audio , video and text rapide.

The original ‘Carpe Diem’ process not only supports workshops (we will work with other training and coaching providers), but also provides a complete coaching process for any kind of personal project or business development.

Intune Media. Helping our clients make a difference which is measurable. Contact Jessica@intune-media.co.uk to find out how we can help your business.

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Posted in Digital Strategy, Web Design, Web Development