Posts Tagged ‘inbound marketing’

Free tools for measuring online marketing effectiveness

Tuesday, June 2nd, 2009

Whever we come across a good tool, i make it my mission to post some info and links for your convenience. Here’s a good post from @dharmesh regarding measuring your twitter success.

How Does Twitter Grader Calculate Twitter Rankings? i.e When you tweet, what kind of an impact does it have?

If one were to look at data for a given user available in twitter, what kinds of things would one look at to determine whether that user had power, reach and authority? Also, when looking at these various factors, it’s helpful to think about each of these in the “all other things being equal, what’s better” context. Otherwise, it’s easy to get caught up into non-productive arguments on why a certain factor is or isn’t important, because there are so many cases that “prove” that it doesn’t matter. Let me explain. One of the factors that goes into measuring your Twitter Grade is the number of followers you have. Many of you will argue that the number of followers is completely irrelevant because it’s so easy to game. There are automated tools to do nothing but acquire followers by following a bunch of people. That’s true. It is easy to spike up your follower count. However, I would counter with this: If we were looking at two different twitter users, all other things being equal (and I do mean all other things), the one with more followers is likely more powerful and deserves a higher twitter grade. Of course, all other things are usually not equal and that’s why the Twitter Grade is interesting.

So, let’s go into the factors. Note: These are NOT in order of priority or weight (and they’re not all weighted equally — not by a long shot).

Algorithm Factors

1. Number of Followers: More followers leads to a higher Twitter Grade (all other things being equal). Yes, I agree that it’s easy to game this number, but we are looking at measuring reach and I did say all other things being equal.

2. Power of Followers: If you have people with a high Twitter Grade following you, it counts more than those with a low Twitter Grade following you. It’s a bit recursive, and we don’t get carried away with it, but it helps.

2. Updates: More updates generally leads to a higher grade — within reason. This does not mean you should be tweeting like a manic squirrel cranked up on caffeine and sugar. It won’t help either your Twitter Grade or your overall happiness in life.

3. Update Recency: Users that are more current (i.e. time elapsed since last tweet is low) generally get higher grades.

4. Follower/Following Ratio: The higher the ratio, the better. However, the weight of this particular factor decreases as the user accrues points for other factors (so, once a user gets to a high level of followers or a high level of engagement, the Follower/Following ratio counts less).

5. Engagement: The more a given user’s tweets are being retweeted, the more times the user is being referenced or cited, the higher the twitter grade. Further, the value of the engagement is higher based on who is being engaged. If a user with a very high Twitter Grade retweets, it counts more than if a spammy account with a very low grade retweets.

The Grade Calculation: So, those are the factors that go into the calculation of a score. This score is then used to compare a user against all other users that also have a score. The grade is calculated as the approximate percentage of other users that have an equal or lower score. So, a Twitter Grade of 80 means that about 80% of the other users got a lower score. At the time this article is being written, over 2.1 million users have been graded.

The Ranking: The absolute ranking is exactly what it sounds like. Based on all other users scored, what’s your “position” in that list. A ranking of 5,000 means that only 4,999 other people had a higher score than you (at that point in time).

Elite List: The elite list is simply an ordered list of the top users (based on ranking) at a given point in time. This list is updated several times a day. We also maintain lists of the top ranking users based on a narrower set of users (like those in a specific geography, those that match a specific keyword, etc.).

You might like to check out Grader.com for further info. A family of tools that helps measure all that matters in inbound marketing. Learn more about some of their tools and how they work on the Grader.com blog.
  • Website.Grader.com Free SEO tool that measures the marketing effectiveness of a website. Website Grader has graded over 1,000,000 sites and won numerous awards.
  • PressRelease.Grader.com Evaluates your press release and provides a marketing effectiveness score. Helps you get the most of your investment in press releases by ensuring that you optimize for both humans and search engines.
  • Twitter.Grader.com Twitter is all the rage with tens of thousands of new users joining every day. Twitter Grader is probably the most popular online tool for measuring the power, authority and reach of a Twitter user. How do you stack up on Twitter?
  • Facebook.Grader.com Did you know that there are over 200 million active users on Facebook? Or, that thousands of businesses are setting up Facebook pages to help reach their potential customers? Facebook Grader helps you measure the power and reach of your Facebook user account or business page.
  • Gobbledygook.Grader.com Check your content for use of gobbledygook words
  • Personality.Grader.com Evaluates your personality. All you need to do is specify your first and last name. Personality grader will then analyze your personality and give you a customized report.

When you’re done browsing, give us a call so we can help you formulate and action your business’ digital strategy into the next decade and beyond. You can also follow intunemedia on twitter, if you are so inclined ;-)


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