Posts Tagged ‘internet marketing’

Is your website bringing you business? Well it should be!

Wednesday, October 21st, 2009

According to Netcraft in November 2008 the total number of websites on the internet exceeded 182 million; However 88% of websites have no discernable traffic and only 10% of sites actually feature on search engines. What a complete waste of time, money and effort that was creating all those sites for no one to look at!

Do you know how much traffic comes through your site? Do you even know that you can check? The opportunity that the a well focused, well designed website presents to your business is phenomenal!

The good news is that it doesn’t have to cost hundreds of thousands of pounds either.

Of course you can get a template website produced for a thousand pounds, but does it reflect the calibre of your staff and the quality of your product or service? Does it put you ahead of your competition? Does it attract the right type of client for you? We have all had clients that we don’t want or need! In the sea of web design companies how can you sift through to ensure your web company is working for you?

Well you need to be asking them what they are doing for your business. Are they considering how your site can generate you new business? Do they even know what you do? Are they keeping a watchful eye on your competition to ensure you are not left behind? Are they regularly assessing your keywords and ensuring that you have a good page rank in Google? Are they constantly looking for ways in which you can drive new traffic to your site? Are they making sense of all the social media marketing business sites that are often free marketing tools to bring you new business? Can they teach you how to blog? Are they working with you to ensure you have an effective marketing calendar and a rock solid sales strategy going forward?

Is your website working as an extension of your sales team or actually being detrimental to your business? Does your web company care about your business? Does your web company thrive on your success as a business because your success is there success?

If they can’t answer these questions then why not give us a call and take part in our business surgery? We can offer you real business solutions that deliver results. It can take time but we set real time objectives for bringing business through short, medium and long term strategies…. Softly, softly catch a monkey!

Can you really afford for your web company not to be on top of their game?

Live in York? Check out the new Sweeney Dog Pet Services website

Tuesday, July 14th, 2009

Intune Media are pleased to announce the new Sweeney Dog Pet Services York website has just gone live, providing a great user experience and one stop shop for all pet care needs in the York area, making you and your pets lives a whole lot more enjoyable.

The Background
Sweeney Dog Pet Services successfully launched in Yorkshire in 2008. It’s not difficult to see why they have an increasingly large and satisfied customer base.

“It’s a great alternative to using boarding kennels and catteries - and it’s right here in York!”

“Sweeney Dog can walk your dogs when you are away. Your dogs will love it and it means you don’t have the expense of putting them into kennels!”

Bernard Flynn came to Intune Media for advice about the Sweeney Dog Pet Services website, as he realized customers are increasingly looking online for products, services and reviews.

The Challenge
To provide a search engine friendly, easy to use website that allowed existing and potential customers to make an informed decision about their pet needs, ultimately to drive online enquiries and bookings.

The Solution
As part of the initial design process, we created a user journey specification. We sat down with the client to define the various types of customers that could potentially visit the website and the different tasks they might wish to complete.

These included finding out about dog walking, pet grooming, pet taxi, dog care, cat care, key holding services, nutritional advice and food and micro chipping services.

The website design was created, ensuring that all expected customer needs were fulfilled. Defining the user journey at the beginning of the project allows the website to be evaluated at different points to ensure the goals are still being met. This then forms the basis for the end-user testing scenarios.

The website itself is based on a wordpress content management system (CMS) allowing updates to the website to be made quickly and easily, with the added benefit of a business blog for company news, tip of the day and product reviews.

One of the most important tasks is to drive users to the contact details. A call-to-action has been placed on all pages of the site so no matter what the customer entry point, they can find this information easily.

The Results
The website was launched on time and within budget. The result is a clean, easy to use site that allows customers to view all of the services offered, signup to follow Sweeney Dog Pet Services on various social profiles and all important customer service functions to be carried out easily and efficiently.

The website is undergoing constant optimisation to ensure maximum visibility in the highly competitive world of dog walking, pet grooming, pet taxi, and dog care, and continues to grow in popularity.

Question and Answer session with Bernard from Sweeney Dog:

  • How much does it cost for a walk?
    The minimum 30 minute walk costs from just £6.50.
  • How long is the walk?
    Walks are tailor-made to suit you and your dog.
  • Where are you based?
    We are based in Haxby and Skelton.
  • Where do you walk my dog?
    Dogs are walked in a suitable location around the York area.
  • How do you collect the dog?
    We offer a FREE first meeting where we come to your house and meet you and your dog. We will collect a copy of your key at this point. Please use this visit to let us know about any specific services.
  • What areas do Sweeney Dog cover?
    We cover the all areas in and around York Please call for further information for outside the York area eg Sheriff Hutton Easingwold Rufforth etc.
  • What is Pet Feeding?
    Sweeney Dog Pet Feeding provides dedicated visits to your home, to look after your pet while you are away from home.
  • What is Pet Taxi?
    Our vehicles comply with UK standards for animal welfare and we are fully licenced to transport animals in safety to vets, relatives or airports. Please ask about our pet passport service.
  • What are your terms and conditions?
    Please click here for our terms and conditions before booking our services.
  • Are you police-checked?
    Yes! All dog walkers are police-checked if they are to visit your home.
  • What do you do with my key?
    Either Sweeney Dog can retain your house keys on file or you can have them returned, simply arrange with us when you arrive home. We take your security seriously. Keys are held in a secure locked box and are coded. Addresses and phone numbers are never attached to keys and the codes are kept separately. If you choose to leave your keys on file with us, we can be just a telephone call away in emergency situations, if you lose your keys, have them stolen or lock yourself out. If you are delayed getting home with heavy traffic or be unexpectedly called away on business, we can help you out by walking your dog.
  • How much is a house visit?
    A house visit to check on your pets while you are away is from £6.50.

Intune Media are experienced in providing websites that drive profit to business’. If you want more of the right kind of business, contact us and we’ll be happy to provide you with a free consultation on your website’s  design, development, optimisation and online business development opportunities.

launch of a ‘revolutionary’ social media analysis tool

Tuesday, June 9th, 2009

The web is a wash with articles about social media; what is it, where it is and how it can be leveraged as a business tool. With all and sunndry jumping on the band wagon, I get the impression it’s all getting abit confusing for general business owners….here’s something worth reading - a rather telling post from B2B Marketing news which hints at what will come to pass with social marketing. To Gandalf for you? well here’s the whole no nonsense article for your contemplation. When you’ve read it, give us a call and we’ll explain what it means for you and your business:

Autonomy Corporation has announced the launch of a ‘revolutionary’ social media analysis tool which will allow companies to listen to the most important online conversations.

The web content management firm claim the new software ‘Autonomy Interwoven’ uses an Intelligent Data Operating Layer (IDOL) to automatically listen to social media content and analyse the dialogue.

Its creators claim it will be the first such tool to understand human sentiment, enabling marketers to act instantly.

An Autonomy spokesperson explained how the system “provides proven clustering, pattern matching techniques, and probabilistic modelling that treats words as symbols of meaning rather than simple data points, yielding a more contextual set of data for marketers to act upon.”

“The Web Content Management solution also provides powerful capabilities for engaging customers in a dialogue and enables marketers to instantly act upon the meaning and insights gathered by IDOL, to deliver compelling, targeted offers.”

Autonomy suggest that traditional keyword spotting solutions fail to truly understand specific meanings in user-generated content, as language is often more conversational and rife with slang and emotional undertones.

The company has used the same meaning based computing technology that is used by the world’s largest corporations and government institutions to create the system.

“In the past few years marketers have struggled to keep pace with the radical shifts taking place in the buyer landscape,” says Anthony Bettencourt, CEO of Autonomy Interwoven. “Social networks which by nature are dynamic, unstructured forms of information do not fit neatly into traditional, database driven analytics systems.” [Cited from B2B Marketing]

What does this mean for you? regardless of whether you are a techy, a marketeer or a business owner, information like this is gold dust in understanding where the next opportunities are to be had for differentiating yourself within an increasingly complex and competitive online market. One of our many strengths at Intune is in understanding the web from a business solutions standpoint and in helping our clients understand and capitalise on new and emerging relevant technologies and ideas. Contact jessica@intune-media.co.uk for a no-obligatory business consultation.

Intune Media. The intelligent, business focused, dedicated and forward thinking web partner for your business needs now and in the future.

Intune Media put new FD Training website live, for all your safety and diving needs

Wednesday, February 18th, 2009

Intune Media have helped another Yorkshire company online with their new website.

Freedom Divers have been teaching people to dive in Yorkshire and beyond since 1997. Our experience is unrivalled as is the warmth of the welcome our clients receive. We teach courses from complete beginner to Instructor, take party’s of divers diving in some of the worlds most enchanting dive destinations.

Our years of experience and dedication to the highest standards of training ensure our clients receive the very best in PADI Diving Courses and experience programmes. Our training locations in both Leeds and Harrogate allow our divers in both North Yorkshire and West Yorkshire to enjoy, relaxed, flexible training to suit their busy lifestyles. Our varied training programmes and trips will allow even the busiest diver to fit their diving around the other important parts of their lives.

The new FD training website, your one stop shop for all your diving, first aid, media, equipment and dive trip needs.

Intune Media offer professional dedicated support and services that span the full life-cycle of your web project. We will guide you through the different stages of your website from scope definition to go live, search engine marketing and online business development. Contact us for all your online needs.