Posts Tagged ‘Online PR’

Great coverage for new Bah Humbugs website

Wednesday, April 21st, 2010

Intune built and launched a brand new online sweetshop for Bah Humbugs an old fashioned sweet shop in the North Yorkshire market town of Masham selling nostalgic sweets from yesteryear, and the business and its fantastic new website have already received great coverage in the press, including the Yorkshire Post.

Opened in May 2004 by sweet-toothed local entrepreneur Lucy Scott-Paul, Bah Humbugs has already gained fame for appearing on Emmerdale and for its amazing portrait of Elvis made entirely from Jelly Belly Jelly Beans that stood in its shop window, causing quite a stir.

Bah Humbugs is now set to gain a worldwide profile with the launch of its brand new website and online store – meaning people cross the world can now buy bags or hampers of Cherry Lips, Midget Gems, Pontefract Cakes, Sherbet Pips, Kola Cubes, Coconut Mushrooms, Aniseed Balls, Torpedoes, Sweet Peanuts, Lemon Sherbets, Rhubarb & Custards, Black Bullets, Wine Gums, Whirly Pop Lollipops, Hum Bugs and myriad other types of retro and traditional sweets that they won’t be able to get from their local store (unless they happen to live in the Yorkshire Dales and can visit the Bah Humbugs store themselves!).

Visitors to the website will be able to register and buy sweets securely online in any quantity, find out about featured products, special offers and best sellers, and read the always lively and entertaining Bah Humbugs blog. Lucy and the Bah Humbugs team are also very active on Facebook and Twitter, so fans can keep up with them that way, too – and they’re worth keeping up with because they’re always coming up with fantastic, whacky ideas for Bah Humbugs. Bah Humbugs owner Lucy Scott-Paul says:

“The new site website is the bee’s knees when it comes to buying sweets online, with loads of areas for customer interaction. Not only will people be able to order their favourite sweets and hampers online but they can join in with all the Bah Humbugs banter as well! There aren’t any other sweet websites out there like this one and we’re delighted to be the ones at the forefront of online sweetshops.”

The new website has been built and designed by burgeoning digital agency Intune Media, based in Knaresborough. Jessica Kemp, a director at Intune Media, said of the Bah Humbugs project: “How could we not have been excited by a project like this? We loved the concept of Bah Humbugs straight away: the idea of selling sweets that bring back nostalgic memories of childhood for adults as well as introducing today’s kids to traditional and retro sweets that they might not have come across before.”

“It’s always lovely to make a trip to Masham to buy sweets from the store, but it’s fantastic that people from around the world can now buy bags and hampers of these wonderful sweets online at any time.”

bah humbugs online sweetshop

bah humbugs online sweetshop

www.bahhumbugs.com

Small companies recognising huge impact of online content

Thursday, March 18th, 2010

Small companies are investing 40% of their total marketing budgets on website content, blogs, social media, video, e-newsletters and webinars, according to a new survey conducted by Junta42.

It’s not something that surprises us - and it shouldn’t really surprise you, so rife is the talk of blogging, social media and so forth - but it’s nice to see in writing, as it were.

What it says to us, and really it’s as plain on the nose on Gérard Depardieu’s face, is that, day-by-day, people in the commercial world are recognising that ordinary consumers value online content. In fact, they expect it. And it had better be good.

The great thing is, though, that small businesses with far less in the way of marketing and advertising cash than blue chips can level the playing field with online marketing. If small companies have the desire to create quality content, their online impact can be equal to that of larger businesses and competition.

So… the questions you have to ask yourself as someone running a small business and not enough time in the day are 1. Do I, or does someone within my small and very busy team, really have time to be creating arresting online content such as blogs, news stories and Twitter posts? 2.  Does the talent to create excellent content actually exist in-house? 3. Is there someone out there with a real understanding of my business that can create this content for my business at an affordable price?

We at Intune can’t necessarily answer the first 2 questions for you (though we can take an educated guess in response to each and answer 1. Probably not 2. Maybe, but haven’t you or the person you’ve identified got enough to do already?), but we can definitely answer number 3: Intune’s team not only consists of web developers, designers and sales professionals, but also of social media experts and copywriters that specialise in creating fantastic online content for companies whose future success they really care about - and they do it for a price that won’t make your toes curl.

So, if you want to make the most of the marketing and PR opportunities that exist online, give Intune a call on 01423 864 987 and ask to speak to Rory ffoulkes today, or email him at rory@intune-media.co.uk