Posts Tagged ‘yorkshire web design agency’

Is your website bringing you business? Well it should be!

Wednesday, October 21st, 2009

According to Netcraft in November 2008 the total number of websites on the internet exceeded 182 million; However 88% of websites have no discernable traffic and only 10% of sites actually feature on search engines. What a complete waste of time, money and effort that was creating all those sites for no one to look at!

Do you know how much traffic comes through your site? Do you even know that you can check? The opportunity that the a well focused, well designed website presents to your business is phenomenal!

The good news is that it doesn’t have to cost hundreds of thousands of pounds either.

Of course you can get a template website produced for a thousand pounds, but does it reflect the calibre of your staff and the quality of your product or service? Does it put you ahead of your competition? Does it attract the right type of client for you? We have all had clients that we don’t want or need! In the sea of web design companies how can you sift through to ensure your web company is working for you?

Well you need to be asking them what they are doing for your business. Are they considering how your site can generate you new business? Do they even know what you do? Are they keeping a watchful eye on your competition to ensure you are not left behind? Are they regularly assessing your keywords and ensuring that you have a good page rank in Google? Are they constantly looking for ways in which you can drive new traffic to your site? Are they making sense of all the social media marketing business sites that are often free marketing tools to bring you new business? Can they teach you how to blog? Are they working with you to ensure you have an effective marketing calendar and a rock solid sales strategy going forward?

Is your website working as an extension of your sales team or actually being detrimental to your business? Does your web company care about your business? Does your web company thrive on your success as a business because your success is there success?

If they can’t answer these questions then why not give us a call and take part in our business surgery? We can offer you real business solutions that deliver results. It can take time but we set real time objectives for bringing business through short, medium and long term strategies…. Softly, softly catch a monkey!

Can you really afford for your web company not to be on top of their game?

Do you need a simple to use, easy to manage website?

Saturday, June 13th, 2009

Intune Media focus on providing cost effective business solutions in an increasingly competitive online market. We realise WordPress can be used for more than just blogging. By separating the ‘content and data’ from the ‘layout and style we can create unique themes that look like websites, with the powerful search engine ranking capability of a blog.

In a few words, WordPress is a handy CMS, that is easy to use (we can vouch for this having tried many other systems and even built bespoke solutions for clients) and once the system is setup, you can easily create, read, update and delete pages within your intune website.

It’s a great tool for helping with Search Engine Optimisation, which can otherwise be costly and time consuming. Search engines index blogs faster than general static websites and it’s a great way to get above the competition to that no.1 spot in Google’s first page for your keywords. Search engines understand that blog-sites are a gold mine of information and will commonly have their content updated more regularly.

Understanding these principles, we can leverage all that systems like WordPress have to offer when we build your site.

Carpe World Coaching International is an example of a wordpress powered site we recently launched that has been of huge success to the client; enabling them to hit the ground running with their marketing campaigns supported by a professional, search engine friendly, visually evocative and easy to use website.

Let us help you with a website that will benefit your business, amplify your business exposure, generate more business enquiries and increase your business profits. Contact us for a no-obligation consultation.

launch of a ‘revolutionary’ social media analysis tool

Tuesday, June 9th, 2009

The web is a wash with articles about social media; what is it, where it is and how it can be leveraged as a business tool. With all and sunndry jumping on the band wagon, I get the impression it’s all getting abit confusing for general business owners….here’s something worth reading - a rather telling post from B2B Marketing news which hints at what will come to pass with social marketing. To Gandalf for you? well here’s the whole no nonsense article for your contemplation. When you’ve read it, give us a call and we’ll explain what it means for you and your business:

Autonomy Corporation has announced the launch of a ‘revolutionary’ social media analysis tool which will allow companies to listen to the most important online conversations.

The web content management firm claim the new software ‘Autonomy Interwoven’ uses an Intelligent Data Operating Layer (IDOL) to automatically listen to social media content and analyse the dialogue.

Its creators claim it will be the first such tool to understand human sentiment, enabling marketers to act instantly.

An Autonomy spokesperson explained how the system “provides proven clustering, pattern matching techniques, and probabilistic modelling that treats words as symbols of meaning rather than simple data points, yielding a more contextual set of data for marketers to act upon.”

“The Web Content Management solution also provides powerful capabilities for engaging customers in a dialogue and enables marketers to instantly act upon the meaning and insights gathered by IDOL, to deliver compelling, targeted offers.”

Autonomy suggest that traditional keyword spotting solutions fail to truly understand specific meanings in user-generated content, as language is often more conversational and rife with slang and emotional undertones.

The company has used the same meaning based computing technology that is used by the world’s largest corporations and government institutions to create the system.

“In the past few years marketers have struggled to keep pace with the radical shifts taking place in the buyer landscape,” says Anthony Bettencourt, CEO of Autonomy Interwoven. “Social networks which by nature are dynamic, unstructured forms of information do not fit neatly into traditional, database driven analytics systems.” [Cited from B2B Marketing]

What does this mean for you? regardless of whether you are a techy, a marketeer or a business owner, information like this is gold dust in understanding where the next opportunities are to be had for differentiating yourself within an increasingly complex and competitive online market. One of our many strengths at Intune is in understanding the web from a business solutions standpoint and in helping our clients understand and capitalise on new and emerging relevant technologies and ideas. Contact jessica@intune-media.co.uk for a no-obligatory business consultation.

Intune Media. The intelligent, business focused, dedicated and forward thinking web partner for your business needs now and in the future.

Free tools for measuring online marketing effectiveness

Tuesday, June 2nd, 2009

Whever we come across a good tool, i make it my mission to post some info and links for your convenience. Here’s a good post from @dharmesh regarding measuring your twitter success.

How Does Twitter Grader Calculate Twitter Rankings? i.e When you tweet, what kind of an impact does it have?

If one were to look at data for a given user available in twitter, what kinds of things would one look at to determine whether that user had power, reach and authority? Also, when looking at these various factors, it’s helpful to think about each of these in the “all other things being equal, what’s better” context. Otherwise, it’s easy to get caught up into non-productive arguments on why a certain factor is or isn’t important, because there are so many cases that “prove” that it doesn’t matter. Let me explain. One of the factors that goes into measuring your Twitter Grade is the number of followers you have. Many of you will argue that the number of followers is completely irrelevant because it’s so easy to game. There are automated tools to do nothing but acquire followers by following a bunch of people. That’s true. It is easy to spike up your follower count. However, I would counter with this: If we were looking at two different twitter users, all other things being equal (and I do mean all other things), the one with more followers is likely more powerful and deserves a higher twitter grade. Of course, all other things are usually not equal and that’s why the Twitter Grade is interesting.

So, let’s go into the factors. Note: These are NOT in order of priority or weight (and they’re not all weighted equally — not by a long shot).

Algorithm Factors

1. Number of Followers: More followers leads to a higher Twitter Grade (all other things being equal). Yes, I agree that it’s easy to game this number, but we are looking at measuring reach and I did say all other things being equal.

2. Power of Followers: If you have people with a high Twitter Grade following you, it counts more than those with a low Twitter Grade following you. It’s a bit recursive, and we don’t get carried away with it, but it helps.

2. Updates: More updates generally leads to a higher grade — within reason. This does not mean you should be tweeting like a manic squirrel cranked up on caffeine and sugar. It won’t help either your Twitter Grade or your overall happiness in life.

3. Update Recency: Users that are more current (i.e. time elapsed since last tweet is low) generally get higher grades.

4. Follower/Following Ratio: The higher the ratio, the better. However, the weight of this particular factor decreases as the user accrues points for other factors (so, once a user gets to a high level of followers or a high level of engagement, the Follower/Following ratio counts less).

5. Engagement: The more a given user’s tweets are being retweeted, the more times the user is being referenced or cited, the higher the twitter grade. Further, the value of the engagement is higher based on who is being engaged. If a user with a very high Twitter Grade retweets, it counts more than if a spammy account with a very low grade retweets.

The Grade Calculation: So, those are the factors that go into the calculation of a score. This score is then used to compare a user against all other users that also have a score. The grade is calculated as the approximate percentage of other users that have an equal or lower score. So, a Twitter Grade of 80 means that about 80% of the other users got a lower score. At the time this article is being written, over 2.1 million users have been graded.

The Ranking: The absolute ranking is exactly what it sounds like. Based on all other users scored, what’s your “position” in that list. A ranking of 5,000 means that only 4,999 other people had a higher score than you (at that point in time).

Elite List: The elite list is simply an ordered list of the top users (based on ranking) at a given point in time. This list is updated several times a day. We also maintain lists of the top ranking users based on a narrower set of users (like those in a specific geography, those that match a specific keyword, etc.).

You might like to check out Grader.com for further info. A family of tools that helps measure all that matters in inbound marketing. Learn more about some of their tools and how they work on the Grader.com blog.
  • Website.Grader.com Free SEO tool that measures the marketing effectiveness of a website. Website Grader has graded over 1,000,000 sites and won numerous awards.
  • PressRelease.Grader.com Evaluates your press release and provides a marketing effectiveness score. Helps you get the most of your investment in press releases by ensuring that you optimize for both humans and search engines.
  • Twitter.Grader.com Twitter is all the rage with tens of thousands of new users joining every day. Twitter Grader is probably the most popular online tool for measuring the power, authority and reach of a Twitter user. How do you stack up on Twitter?
  • Facebook.Grader.com Did you know that there are over 200 million active users on Facebook? Or, that thousands of businesses are setting up Facebook pages to help reach their potential customers? Facebook Grader helps you measure the power and reach of your Facebook user account or business page.
  • Gobbledygook.Grader.com Check your content for use of gobbledygook words
  • Personality.Grader.com Evaluates your personality. All you need to do is specify your first and last name. Personality grader will then analyze your personality and give you a customized report.

When you’re done browsing, give us a call so we can help you formulate and action your business’ digital strategy into the next decade and beyond. You can also follow intunemedia on twitter, if you are so inclined ;-)


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